Dubai, UAE – July 10, 2025 – Natuzzi Italia, a global leader in luxury furniture, proudly presents the MEMORIA bed, unveiled at the prestigious Milan Design Week 2025—a new milestone in the brand’s evolution and its ongoing collaboration with visionary designer Karim Rashid. This marks a meaningful return to Natuzzi’s roots, celebrating 66 years of craftsmanship, culture, and design deeply embedded in Puglia, the soulful region in Southern Italy where the Natuzzi story began.
Following the success of the Memoria project launched last year for the living area, this year sees its elegant philosophy extended into the most intimate part of the home: the bedroom. Designed as a tribute to Mediterranean hospitality, the MEMORIA bed brings together nostalgia, comfort, and contemporary elegance in a piece that embodies Natuzzi’s values of harmony, beauty, and emotional design.
With organic curves and sinuous lines, the bed evokes the soft hills and gentle rhythms of the Apulian landscape, while also drawing inspiration from the airy, white clouds that float above it—a symbol of warmth and serenity. It is both a sensory and emotional object, blending the cozy familiarity of childhood memories with the refined sophistication of modern living.
The MEMORIA bed is complemented by a refined bedside table with sleek, flowing lines and a glossy finish, blending functionality with elegance. Available in premium fabric or leather, the king-size bed (193×203 cm) offers customizable comfort with options like a split mesh base, mechanized electric base, and premium mattress—delivering a complete, well-being-focused sleep experience.
Natuzzi Italia strengthens its collaboration with Karim Rashid, extending the harmony of the Memoria project, starting with the iconic Memoria sofa as part of its The Circle of Harmony collection,
Natuzzi store are located near you in Dubai and Abu Dhabi, visit the website https://westernfurniture.ae/natuzzi-italia/, https://www.natuzzi.com/ae/en/, or call +97143377152, +97143380777 or +97126444048.
•Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
•Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
•Natuzzi, The Galleria, Abu Dhabi
