Riyadh, Saudi Arabia – May 24, 2025
The Saudi Fashion Commission successfully concluded the second edition of the Saudi Fashion Awards on May 22, 2025, in Riyadh — an evening that honored outstanding talent and creativity across ten fashion and beauty categories. Hosted under the patronage of the Ministry of Culture, the event gathered regional trailblazers and international luminaries for a night of celebration, innovation, and style.
Held at KAFD and presented in partnership with WWD (Fairchild Media Group), the Saudi Fashion Awards 2025 marked a new milestone in the Kingdom’s journey to becoming a global fashion destination. With captivating live performances, a dynamic stage program, and a star-studded red carpet, the evening embodied the Kingdom’s creative spirit and growing influence in the global fashion arena.
This year’s edition introduced enhanced focus on the beauty industry, and an expanded international jury, including Law Roach, Burak Çakmak, Xavier Romatet, Amanda Smith, Mai Badr, and Mohammed Aldabbagh.
Burak Çakmak, CEO of the Fashion Commission, reflected on the industry’s trajectory, stating: “The fashion industry in Saudi Arabia has evolved at an extraordinary pace, moving from promise to presence on red carpets, runways, and in retail spaces around the world. The Saudi Fashion Awards recognize the emergence of a new generation of trailblazers who are not only redefining what fashion looks like in the region, but what it stands for.”
Mai Badr, Editor-in-Chief of Hia Magazine, added: “Empowering creatives to lead their own narratives is part of Hia’s vision and a core pillar of Vision 2030. When we trust Saudi talent to tell the Kingdom’s story, we build an inclusive, authentic, and globally resonant cultural voice.”
Xavier Romatet, Dean of the Institut Français de la Mode, noted: “Identifying tomorrow’s talents is a challenging but very exciting task in a country that has all the assets to foster a new generation of designers.”
2025 Award Winners:
• Fashion Stylist of the Year: Rawan Kattoa
• Fashion Photographer of the Year: Rayan Nawawi
• Jewelry Brand of the Year: Charmaleena
• Womenswear Brand of the Year: Abadia
• Menswear Brand of the Year: KML
• Honorary Award – Model of the Year: Taleedah Tamer
WWD International Awards:
• International Designer of the Year: Alessandro Sartori
• International Beauty Innovator of the Year: Patrick Ta
• International Beauty Brand of the Year: Glow Recipe
• International Brand of the Year: Tod’s
The Saudi Fashion Awards 2025 continued to celebrate, engage, amplify, and position the region’s talent on the world stage—reinforcing the Kingdom’s role in driving cultural and economic impact through fashion.
