Jaipur Rugs, the leading manufacturer of handmade designer rugs, proudly introduces its latest collection, “Jaanwar,” in collaboration with designer Kunaal Kyhaan Seolekar. Departing from conventional rectangular forms, this collection celebrates the untamed beauty of ancient Indian culture, tribal communities, and wild animals. Aptly named ‘Jaanwar,’ meaning ‘creature’ in Hindi, it offers a vibrant expression of mythical tigers, snakes, and more, depicted in contemporary graphic colours and strokes.
Inspired by tribal art, especially Central India’s Gond Art, these rugs weave tales within intricate patterns, incorporating illusions and movement. The palette features deep blues, fiery reds, lush greens, and radiant yellows, celebrating the tropical landscapes inhabited by these wild creatures.
Breathing life into mythical tigers and snakes, each design is rendered with contemporary graphic flair. Semi-precious stone embellishments and yarn fringes add a talismanic quality to each carpet. Auspicious shapes inspired by lingams, along with motifs of evil eyes and organic lines, create an ensemble that exudes a protective, lively spirit.
Meticulously crafted in wool and silk, the Jaanwar collection offers a narrative that transcends time, inviting you to immerse yourself in the wild elegance of ancient cultures and untamed landscapes. These rugs transport you to an unknown era, evoking an air of exoticism that captivates the senses. Each rug stands as a piece of art, showcasing the fusion of creativity and craftsmanship.
“I believe the Jaanwar collection embodies not just rugs but stories, tales of untamed beauty and ancient cultures woven into every thread. It’s a celebration of the vibrant spirit of India’s wildlife and tribal heritage, intricately crafted to captivate hearts and homes alike”, said Yogesh Chaudhary, Director, Jaipur Rugs.
Photographed in Pushkar, Rajasthan, the campaign features indigenous tribes like the Sahariyas and Bhil communities, adding an authentic touch to the collection’s exotic imagery.
Kaali – Embodying Generations of Protection
“Kaali” represents the protective gaze of generations, with a central eye symbolizing well-being, healing, and protection. Meticulously hand-knotted, the rug boasts a nuanced colour field with variations in pile height. Some variants feature layered woollen fringes, adding a distinctive three-dimensional character.
Drona – A Playful Dance of Mythical Forms
“Drona” unfolds as a playful dance of mythical forms and vibrant hues inspired by Gond art. The rug pays homage to tribal culture, featuring a meticulous rendering process, interplay of patterns, and vibrant colours. Alternating stripes and varying pile heights create a mesmerizing three-dimensional effect.
Yantra – Sacred Geometric Patterns
Inspired by spiritual patterns, “Yantra” features dashes and stripes in varying shades, contoured with different pile heights, creating illusionary three-dimensionality. The rug is an ode to tradition contemporized, with shapes echoing mythical beings in a mesmerizing display.
Ling – Vibrant Heartbeat of Tribal Culture
The ‘Ling’ rug mirrors the vibrant heartbeat of tribal culture, featuring bold hues and lively patterns. Dot and dash patterns in contrasting shades animate the brick walled pattern, creating a sense of movement. Subtle variations in pile height enhance the interactive journey through the rug.
Shera – The Mythical Tiger
“Shera,” the Mythical Tiger, seamlessly fuses tradition, innovation, and mystique. The silhouette captures the essence of tigers from Gond tribal folklore, with clever use of pile height differences and delicate tassels depicting the majestic stripes. Semi-precious gems and woollen trims add a distinctive character to the rug.
Naag – Mysterious Serpent-inspired Form
“Naag” is a mythical serpent-inspired form crafted with a luxurious blend of wool and bamboo silk. The rug transcends conventional boundaries, featuring a fascinating illusion created by varying dots of colour. Some variants are bordered with captivating semi-precious gems, while others feature layered woollen fringes.
Naaga – Shed Serpent Skins for Outdoor Elegance
“Naaga” outdoor rugs, like shed serpent skins, are handwoven in PET yarns, designed for both outdoor and indoor spaces. The modular form allows for vibrant, individual expression. These rugs bring design drama to external spaces while ensuring durability and resilience. Immerse yourself in the wild elegance of ancient cultures and untamed landscapes with Kunaal Kyhaan Seolekar’s Jaanwar collection, where the extraordinary becomes an everyday experience.
Immerse yourself in the wild elegance of ancient cultures and untamed landscapes with Kunaal Kyhaan Seolekar’s Jaanwar collection, where the extraordinary becomes an everyday experience. The Jaanwar Collection is now on display at Jaipur Rugs at Alserkal Avenue, Dubai.
Visit Jaipur Rugs and explore this extraordinary collection in person, where each rug tells a story waiting to unfold in your home. For more information about the Jaanwar Collection and Jaipur Rugs, visit www.jaipurrugs.com
