Casablanca, Morocco – November 27, 2024 – The World Advanced Manufacturing & Logistics Expo & Summit (WAM Morocco) will debut in Casablanca, with unified support to catalyse Morocco’s thriving manufacturing economy towards next-generation industries. Organised under the auspices of the Moroccan Ministry of Industry and Trade and in partnership with Principal Industry Partners, namely the General Confederation of Moroccan Enterprises (CGEM) and the Moroccan Investment and Export Development Agency (AMDIE), WAM Morocco aims to expand the nation’s industrial base, foster new sectors, and drive capacity building for sustainable growth.
Taking place from 28–30 October 2025 at the Foire Internationale de Casablanca (FIC), WAM Morocco is organised by KAOUN International, the force behind GITEX GLOBAL, the world’s largest and most influential tech and AI show, and GITEX Africa in Morocco – the continent’s largest tech and start-up event.
Event Highlights and Strategic Objectives
WAM Morocco is set to advance and support Morocco’s vision of becoming a sustainable, globally competitive manufacturing and logistics hub by showcasing cutting-edge manufacturing and next-generation technologies in AI, quantum computing, 3D printing, blockchain, and mixed reality. WAM Morocco shall feature a range of specialised events, including WAP (World Advanced Packaging, Printing, and Plastic Technologies), WASIM (World Advanced Sustainable Manufacturing), and WIM (World Industrial Materials) each dedicated to driving innovation and excellence in their respective fields. WAM will foster public-private partnerships, attract foreign investment, and support local capacity-building, creating a lasting economic impact and strengthening Morocco’s role as a high-tech, sustainable manufacturing powerhouse in Africa.
Morocco’s robust manufacturing and logistics base in the automotive and aerospace sectors, boosted by initiatives such as the Fez Smart Factory and $600 million National Port Strategy 2030, has drawn substantial international investment. The establishment of the region’s first Gigafactory for electric batteries with a $12.8 billion investment further reinforces its industrial leadership. Morocco has become the largest non-European automotive exporter to Europe. In addition, it has a significant presence in the aerospace sector, with exports totalling $2.2 billion and serving major clients such as Boeing and Airbus. Recent advancements in manufacturing and logistics have strengthened Morocco’s foundation, positioning the nation in the global spotlight as it prepares to host WAM Morocco successfully.
H.E. Ryad Mezzour, Morocco’s Minister of Industry and Trade, expressed his support, stating: “WAM Morocco represents a significant milestone in Morocco’s journey to becoming one of the foremost hubs for advanced manufacturing in Africa and the world. Being part of this event highlights our nation’s commitment to innovation, economic resilience, and industrial leadership. By bringing together global and local expertise, we are creating an environment where high-tech innovation and sustainable practices can thrive, propelling our country and the continent towards a prosperous, technology-driven future.”
The organiser of WAM Morocco and GITEX Africa, Trixie LohMirmand, CEO of KAOUN International, added: “WAM Morocco is a strategic and powerful manoeuvre for Morocco, accelerating the country’s, and the continent’s, prominence in high-tech industries and unlocking unparalleled access to global technological capabilities. This event will create powerful competitive advantages for the Moroccan and African ecosystems. By bringing together the best in innovation, investment, and collaboration, WAM Morocco is set to ignite Africa’s next wave of industrial revolution, paving the way for African nations to lead high-speed growth on the global stage.”
Chakib Alj, President of the Confederation of Moroccan Enterprises (CGEM), voiced support for the momentum driving Morocco’s industrial transformation, emphasising the importance of public-private collaboration: “This gathering is more than an event—it’s a vital platform for Moroccan businesses, particularly SMEs, to engage on the world stage, connect with leading international innovators, and form partnerships that will accelerate our industrial progress. By uniting our start-ups and industry leaders with global pioneers, we’re laying the groundwork for sustained growth, competitiveness, and economic resilience. We support this significant initiative and look forward to the long-term economic impact it will bring to Morocco and Africa as a whole.”
For more information, please visit WAM Morocco’s official website.
