12 December 2024, [Dubai, UAE] – As the Middle East’s first and only marketplace for premium non-alcoholic beverages, Drink Dry is proud to partner with Pernod Ricard to meet the region’s demand for refined and inclusive drink options. Recognising the needs of the Middle Eastern market, Drink Dry and Pernod Ricard are introducing a curated portfolio of non-alcoholic beverages tailored to the United Arab Emirates. These offerings reflect the region’s focus on celebration and inclusivity, providing exceptional alternatives for consumers in environments where alcohol consumption is restricted or not permitted.
The portfolio currently features two exceptional offerings, with more to come, that redefine the alcohol-free experience. Ceder’s 0.0, ranked among the world’s top 10 non-alcoholic spirits, exemplifies botanical craftsmanship at its finest. Available in Classic and Rose variants, it blends seven handpicked botanicals, including juniper, coriander, rooibos, and hibiscus, delivering a sophisticated and refreshing taste, making them ideal for enjoying on their own or complementing a meal. Meanwhile, Jacob’s Creek Sparkling 0.0 caters to those seeking premium alcohol-free wines.
The non-alcoholic spirits category has experienced unprecedented growth over the past five years, with a +69% CAGR in value from 2018 to 2023 and a +22% rise from 2022 to 2023 (IWSR). This shift underscores a growing demand for sophisticated, alcohol-free alternatives that elevate social and celebratory occasions.
Drink Dry is committed to redefining the way consumers experience alcohol-free beverages, ensuring every moment of celebration is inclusive, elevated, and unforgettable. By introducing Pernod Ricard’s premium non-alcoholic range to the UAE, Drink Dry continues to lead the charge in transforming the non-alcoholic category in the region.
