[Dubai, UAE, 28th November 2024] In celebration of UAE National Day, December 2, Gautam Rice, renowned for its premium-quality basmati rice, is delighted to announce a special offer for its loyal customers. For a limited time, shoppers can enjoy an additional 1kg free with every 5kg bag of the brand’s 1121 XXL aged basmati rice, acclaimed as the longest grain in the world. This unique offer perfectly complements the festive spirit of the nation, providing the ideal ingredient for celebratory meals and gatherings across the UAE.
Gautam Rice has firmly established itself as the largest rice distributor in the UAE, a position built on its unwavering commitment to quality and consistency. Since entering the UAE market in 2005, the company has become synonymous with excellence, delivering a diverse range of rice varieties that cater to the region’s rich culinary traditions.
With its advanced distribution network and deep understanding of local preferences, Gautam Rice plays an integral role in ensuring households and businesses enjoy the finest basmati rice. Its presence in the UAE market reflects the country’s own ambition to lead with innovation and quality on a global stage.
As part of its operations, Gautam Rice places sustainability at the core of its strategy. The company has integrated solar power into its regional facilities, reducing its energy footprint and demonstrating a commitment to responsible production practices.
By prioritising energy efficiency, sustainable sourcing, and using food-grade materials, Gautam Rice aligns its operations with the UAE’s vision for a greener, more sustainable future. These measures not only ensure product safety and quality but also highlight the brand’s dedication to preserving resources and supporting the environment.
Charity remains an essential aspect of Gautam Rice’s mission. The company has made substantial contributions to community welfare, with over AED 1.5 million donated in food and essential goods across both the UAE and India.
Managing Director Gautam Aggarwal said: “UAE National Day represents the spirit of unity, generosity, and progress that defines this great nation. At Gautam Rice, we are proud to celebrate this occasion by giving back to our community and offering a product that brings people together over shared meals.”
Gautam Rice’s values — integrity, excellence, and sustainability — are deeply embedded in its operations, shaping its mission to enrich lives through high-quality food. This UAE National Day, the brand invites customers to take part in the celebrations with a premium rice offer that promises unforgettable meals and meaningful moments.
For Gautam Rice, the occasion is not only about commemorating the past but also about reaffirming its commitment to the community, sustainability and the enduring values that unite the nation.
Did you know?
- In 2024/25, the UAE is projected to consume approximately 975,000 metric tons of rice, a 2.6% increase from previous years, reflecting the country’s growing population and strong tourism sector.
- That means every person in the UAE currently consumes around 98.6 kilograms of rice per year!
- Gautam Rice has been a dominant player in the UAE rice market since 2005, becoming the largest distributor of rice in the region.
- Gautam Rice produces the world’s longest grain basmati rice, which doubles in size when cooked
- Gautam Rice has donated over AED 1.5 million in rice, food and and essential goods to support vulnerable populations in the UAE and India, addressing hunger and contributing to social well-being.
- The founders of Gautam Rice hail from a heritage of being rice millers since 1940 in Punjab, India, evolving the brand into the leading rice distribution company across the GCC
- The company’s manufacturing facility, Punjab Riceland, is located in Tarn Taran, Punjab, India, covering 2,000,000 square feet. This state-of-the-art plant is specifically equipped to produce high-quality Basmati rice.
- Gautam Rice’s grains are aged for two years, enhancing their flavour and texture. Upon cooking, the grains elongate to twice their original raw size, resulting in a soft and fluffy texture.
- The company has integrated solar power into its regional facilities, reducing its energy footprint and demonstrating a commitment to responsible production practices.
