Dubai, UAE – 25 May 2024: The Hotel Show 2024 is emerging as a global hospitality showcase with organisers dmg events revealing 28 countries have confirmed they will mount national pavilions at the event, which runs at the Dubai World Trade Centre (DWTC) from 4th to 6th June.
The national pavilions’ roll call – the biggest in the event’s history which spans over two decades – encompasses all corners of the globe with the top 10 being Belgium, Canada, China, France, Germany, India, Italy, Turkiye, the UAE, and newcomer Poland.
The Hotel Show 2024 show, which will also feature four industry-shaping conferences, will put a strong focus on technology, sustainability, and wellness in evolving guest experiences.
“The Hotel Show 2024 will reflect the transformation of hospitality technology which is being shifted by growing guest expectations which are now seeking commitment to wellness trends and net-zero hospitality with a focus on sustainable practices,” commented Elaine O’Connell, Vice President of the Design and Hospitality Portfolio at dmg events.
An industry survey for the latest The Hotel Show report sees 81 percent of hoteliers citing technology as vital to business success over the next five years and 73 percent of guests preferring hotels offering self-service technology to reduce contact with staff and fellow guests.
The report also found most surveyed guests – 73 percent are now planning vacations around improving their physical and emotional health reflecting a projected 12.42 percent compound annual growth rate in the global wellness tourism market to 2030.
The prevailing hospitality trends will be explored in-depth by over 100 industry-shaping experts across the show’s four conferences: The Hospitality Leadership and F&B Forum, HITEC Dubai, UAE Professional Housekeepers Group Meeting, and THEME – The Hospitality Engineers Middle East Annual Conference.
Co-located alongside The Hotel Show, the Leisure Show will also be an international forum with country pavilions confirmed from Germany, Italy, the UAE, and Türkiye.
This year’s show will have a strong focus on transforming wellness and fitness spaces through product, design, and technology across its key segments of sports and fitness, wellness, and spa, as well as recreation and adventure.
Some 16 industry visionaries will take to the podium at the Leisure and Wellness conference to examine the wellbeing evolution and explore the paradigm shift towards wellness-centric travel choices in UAE tourism.
“Event attendees will delve into the paradigm shift influencing travellers to prioritise year-round well-being and discover how the UAE is establishing itself as a premier wellness destination for global visitors,” commented O’Connell.
Leisure Show will feature over 40 exhibitors and is expected to attract upwards of 1,000 industry-specific visitors.
